Grant Surname Meaning and Origin

The origins of the Grant surname are uncertain, but the following theories are the most widely accepted: A nickname from the Anglo-Norman French graund or  graunt, meaning tall, large bestowed due to the individuals size, or to distinguish two bearers of the same personal name, often different generations within the same family.Clan Grant says that tradition suggests that the name comes from Sliabh Grianais - the moor above Aviemore, believed to be the first land in Scotland occupied by the Grant progenitors. Grant may also be a spelling variant of the German surname Grandt or Grant Surname Origin: Scottish, English, FrenchAlternate Surname Spellings: GRAUNT, GRAWNT, GRANTE Where the Grant Surname is Found According to Forebears, the Grant surname is most prevalent in the United States (used by over 156,000 people), but most common in Jamaica (where the surname ranks as 10th most common) and Scotland (ranked 29th). Grant is also common in Guyana (46th), New Zealand (49th), Canada (88th), Australia (92nd) and England (105th). Historical surname distribution data from Scotland identifies the areas where Grant was most common in 1881 as Moray, where it was the most used name, as well as Banffshire (2nd most common), Nairn (6th), Inverness-shire (9th) and West Lothian (10th). WorldNames PublicProfiler identifies the Grant surname as being especially popular in Donegal, Ireland, as well as Australia, New Zealand and most of northern Scotland. Famous People Ulysses S. Grant:  U.S. general and commander of the Union armies; 18th U.S. presidentCary Grant: British-American film actorHugh Grant: British actorAmy Grant: American singer-songwriterAnne Grant: Scottish poetJedediah Morgan Grant: leader in The Church of Jesus Christ of Latter-day SaintsNatalie Grant: American singer-songwriter Genealogy Resources Clan Grant: Explore a wealth of resources made available by Clan Grant, including history, genealogy, gatherings, membership and more.Grant DNA Project: Join over 400 individuals with the Grant surname who are interested in combining Y-DNA testing with genealogical research to help identify various Grant genetic lines and ancestries.Grant Family Crest: Contrary to what you may hear, there is no such thing as a Grant family crest or coat of arms for the Grant surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.FamilySearch: Explore over 2.9 million historical records and lineage-linked family trees posted for the Grant surname and its variations on the free FamilySearch website, hosted by the Church of Jesus Christ of Latter-day Saints.Grant Surname Family Mailing Lists: RootsWeb hosts free mailing lists for researchers of the Grant surname.DistantCousin.com: Explore free databases and genealogy links for the last name Grant.The Grant Genealogy and Family Tree Page: Browse genealogy records and links to genealogical and historical records for individuals with the popular last name Grant from the website of Genealogy Today. References Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Essay on The Journey of Human Life - 909 Words

Some people may describe their lives as being ordinary while others may say that their life is extraordinary in comparison. People at some point in their lives will have to make decisions that will take them down different paths, and the paths people choose will determine what journey they may face and what will become of their future. While human life can be described as a journey, it is often described as being either a physical or spiritual one for its travelers. First, human life can be depicted as a spiritual and physical journey for people in life. In the short story â€Å"An Occurrence at Owl Creek Bridge† by Ambrose Bierce, it tells of a man being hanged over the edge of the bridge and the events that transpire after the noose around†¦show more content†¦Phoenix says, â€Å"‘Ghost,’ she said sharply, ‘who be you the ghost of? For I have heard of nary death close by† (Welty 315). This shows that she is imagining things in her own way by thinking that death may have come for her. The ghost may also be considered the bringer of death and she is not ready for it. When Phoenix reaches the city and is questioned about her grandson’s health she states, â€Å"My grandson. It was my memory had left me. There I sat and forgot why I made my long trip† (Welty 318). Phoenix throughout her journey is waging a battle between her mind and reality. By the time she reaches her destination her mind wa s in question on why she was there and for what reason. The illusion of the scarecrow as a ghost and her mind forgetting her reasons for her journey represent a spiritual battle for phoenix. These are some reasons why life can be depicted in a journey. Furthermore, people can experience a physical and spiritual journey in life. In the poem â€Å"The Road Not Taken† by Robert Frost, it tells of a journey that a person has to take when they are encountered with decisions. Frost writes, â€Å"Two roads diverged in a yellow wood,† (Line 1). This line describes a metaphorical situation where a person comes to a point where they have to choose between two things. Here in the poem he is describing the choice in the way a person should live life or which path he should make hisShow MoreRelatedAthanasia: Human Impermanence and the Journey for Eternal Life in the Epic of Gilgamesh1740 Words   |  7 PagesAthanasia: Human Impermanence and the Journey for Eternal Life in the Epic of Gilgamesh â€Å"Will you too die as Enkidu did? Will grief become your food? Will we both fear the lonely hills, so vacant? I now race from place to place, dissatisfied with whereever I am and turn my step toward Utnapishtim, godchild of Ubaratutu† (Jackson â€Å"Gilgamesh Tablet IX† 4-9) Gilgamesh so much feared death that he threw away his honor as a warrior in order to obtain immortality. For centuries there have existed individualsRead MoreAnalysis Of Christina Rossetti s Poem Up Hill 990 Words   |  4 Pagesspeaker is about to start the journey for the very first time. The speaker is asking the questions seems fearful about the journey and also curious to know everything before the journey starts. On the other hand, the speaker who is answering those questions seems calm while answering those questions. Every questions raised by the speaker has given a simple answer by the second speaker. Actually, the poet has presented the poem symbolically and connected it to the journey of life, death and heaven. The mostRead Moreâ€Å"a Journey of a Thousand Miles Begins with a Single Step†1014 Words   |  5 PagesExpository SAC- Inner Journeys â€Å"A journey of a thousand miles begins with a single step† The purpose of this expository piece is to explore various effects of a journey that is initiated from a single step. The argument will be presented using previous texts studied in class in relation to the prompt â€Å"A journey of a thousand miles begins with a single step. The intended audience is to people of all ages, but specifically to students studying the concepts of inner journeys. All human beings experienceRead MoreIt s A Nomad World1571 Words   |  7 Pagesvalue of travel in a human’s life and how one can benefit from it. A thesis to take away from the text is that humans are travellers at heart. When humankind is presented with a challenge, they are not prone to shying away; furthermore, once humans have started a journey they are admirably resilient to quitting, and finally; humans are constantly searching to experience new sights and sounds. Because of these traits, it is evident why humans are often found on journeys. As John Steinback once saidRead MoreThe Myths Of The Underworld1405 Words   |  6 Pagesmany ideas in regard to the journey through hell. In Dante’s Divine Comedy, readers are able to take a deeper look at how myths are represented at a psychological level through the importance of death and rebirth.As Dante progresses through the imaginary journey of Hell, Hell’s inferno is represented by the nine regions arranged around the wall of a huge funnel in nine concentric circles. As the hero, Dante starts his journey by losing his way on the true path of life. Dante is then placed on aRead MoreA Summary Of The Torah And Tao Te Ching1270 Words   |  6 Pagessuccessful human.  ¬There is a God who oversees the life of humans and determines if they have lived successfully. The Gods have all the power so it is necessary to get on their good side. The Torah is the story of creation and the beginning of time. The Tao Te Ching is the great book of the way of virtue. The Torah and Lao Tzu’s Tao Te Ching show that to be a successful human being it is necessary to be loyal to the God figure in their religion, through following covenants, taking journeys, and beingRead MoreLife Of Pi Discussion Questions1401 Words   |  6 PagesEmily Stehr Rea H. English 10 19 August 2014 Life of Pi Discussion Questions 1. Examine Pi’s harmonious relationship with both religion and science. How have his upbringing and life experiences contributed to this balanced worldview? Readers are introduced to Pi’s appreciation of both religion and science in the first paragraph of the novel when he speaks of his majors in both religious studies and zoology at the University of Toronto. His choices of majors are ironic given the long-standing frictionRead MoreA Reflection On Confucius Philosophy1555 Words   |  7 Pagesdisciples how to follow the path to goodness. In The Analects, Confucius’s disciples describe the actions of their â€Å"Master,† and his journey to achieve goodness by performing rituals in his everyday life in order to break out of patterns. By taking steps to break out of the patterns of everyday life, one can more fully strive for goodness. But Confucius was clear that this journey of self-cultivation was not easy or temporally limited. Indeed, the very first chapter of The Analects highlights the preceptRead MoreFreedom And The Transformative Process Of Life1614 Words   |  7 Pagesdemographics. Generally, freedom is d efined as to be free is to express your opinion and beliefs towards a subject within society, without fear of being judged or punished on account of your personal ideals. Freedom has always been integral to all human beings, in both historical and contemporary contexts. Although, freedom is seen through different perspectives in religious and secular society. Catholic define freedom as the capacity to do what is right or good, which is susceptible to external andRead MoreAnalysis Of Hollow Men And Heart Of Darkness 1464 Words   |  6 PagesSimilarly, ‘Hollow men’, challenges the social conventions arising from historical transformations, expressing his concern of an acutely disconnected society, enhancing my view of the complex loneliness with the human condition, giving it an enduring quality. A dramatic monologue, Eliot’s poem mirrors his personal views on the modernist’s rejection of traditional literary writing, whilst the fragmented, free verse structure reveals the fractured ‘Hollow men’. In the epigraph, Elliot alludes to

Product Development Strategy Volkswagen

Questions: 1.What led to Volkswagens past-orientated marketing campaign and to what extend did price play a part in the campaign? 2.What kind of quantitative and qualitative outcomes can be used to evaluate the success of campaign? 3.What were the impacts of the viral marketing activities used in this marketing strategy? To what extent do you think they may have had an impact in terms of pricing? 4.What role should marketing managers play in helping to formulate marketing strategies in line with business-level strategies in a large and diversified firm such as Volkswage? 5.How important do you think the social networking sites, such as facebook were in influencing the actions of Volkswagens past consumers in the Goodbye Citi Golf marketing campaign? Do you think these social networks did influence Volkswagens long term consumers in South Africa? Answers: 1. Volkswagen Citi Golf was launched by Volkswagen in South Africa in 1984. It was one of the best-selling cars in the history of South Africa. The concept to introduce a hatchback was to earn some extra money for Volkswagen. Citi Golf was a major success in Africa. The Citi Golf was one of iconic cars in South Africa and has been voted as The South Africa Motorist year on year. In 1994, this entry level car had only 4 models and by 2005 20 different models were offered to the customers. The market share was approximately 20% in this segment in 2005 (Claiborne Joseph, 2015). Citi Golf being one of the low prices segmented car. But the manufacturing of the car was not economically effective, due to which the production of the car has to be stopped. Apart from the economic factor, there were many other reasons which led to close the manufacturing of the car such as the safety standard were not as per standard and it was no longer satisfying. The production rules of Citi Golf were not longer as per the norms according to the South African Government. Due to these reasons, Volkswagen thought of replacing the car and bid goodbye for its service of 25years. The marketing campaign was designed with a creative idea to take the last ever Citi Golf for its final Journey through South Africa giving the whole nation to chance to bid goodbye. The marketing campaign was developed with the unique idea using the full range of different communication. The route map designed to ensure the fans of Citi Golf an opportunity to remind the unique value of the entry level-priced car that served several families for long time. The consumers were given a chance to sign goodbye on Citi and follow the whole event live online on their homepage of Citi Golf official website. There was also the use of Social media, such as the profile of Golf Citi were created on Facebook to keep all the customers updated about the event virtually. The Citi golf was more success due to certain reasons such as Aggressive Pricing Strategy, contact innovations, high resale value and low cost of ownership/running costs. The cars entry level pricing strategy became a unique symbol to the iconic brand in South Africa. This car did not only solve the problem of mobility but also was very affordable for the people living in South Africa. 2. The marketing campaign of Goodbye Citi Gold was huge a success. This campaign touched the emotions of lot of people. The City Golf tour reminded the memory of the car of lot of people. There are certain measures through which one can measure the marketing activities in a quantitative and qualitative perspective. The factors that come under Quantitative approach are: Exposure Awareness Preference The factors that come under Qualitative approach are: Liking Message Awareness Intention to buy The campaign has successfully used the above methods to measure the marketing campaign of Citi Golf. Qualtatitive Approach: Liking- Do the consumer liked the advertisement and the consumer relate to the advertisement. In the Citi Golf Campaign, the consumer not only but also realted to the advertisement emotionally. Message Awareness- The message that an advertisement was suppose to give should be clear to all its consumers. Intention to Buy- After the advertisement any of the consumers among the targeted audience interested in buying the product. Since, In Citi Gold Campaign, it was designed to bid the goodbye to all their consumers and to build their potential customers for their new launch car. Quantitative Approach: Exposure- The medium through which the campaign should reach out to all the target audience. This can be done through different ways of marketing such as print media, social media, blogs, viral marketing etc. In Goodbye Citi Golf campaign, there were several marketing media were used so that all the people can bid goodbye to their long served car. There were blog introduced, the homepage was made for the people who werent able to attend the live event. Awareness- The awareness is measured in terms of number of views that were increase through the campaign. In the campaign of Goodbye Citi Golf, there were lot of people who participated in the journey of Citi Golf. This campaign also earned the brand loyalty of the customers. Preference- This measure means that through the campaign how many of views actually turned into a potential customer. There no such tools that can measure the outcomes of the social media marketing apart from the how an customer gets attracted to any particular brands (Hoffman and Fodor, 2010). 3. Viral marketing is a marketing technique that induces websites or users to pass on the messages of marketing to other websites or users creating an exponential growth in the messages visibility and effects. Viral marketing can be a stand- alone marketing or a part of a larger marketing campaign. This kind of marketing can be used for both large as well as the small firms. This type of marketing can be more effective for the smaller size companies as it can be more cost effective than the traditional marketing. The various social media tools that are available such as Facebook, Instagram and Snapchat have helped the firms to create an effective viral marketing. With the number of users being increased day by day the amount of time spends on social media is also exceeding including time spent on emailing. This kind of marketing campaign can shift the focus of any product from the traditional email campaign to more creative social campaign. There are various advantage and disadvantages of viral marketing. The advantage include that they have low advertising costs, faster growth and rapid lead generations. The disadvantage of the viral marketing can be-currently, the exchange of emails is very high therefore the viral marketing messages can be viewed as a spam. This type of marketing can be considered as the negative marketing buzz. There arent any quantitative tools to measure the success rate of viral marketing (Wilson, 2000). Volkswagens long term objective was to be a global automotive leader by 2018. The unit sales of Volkswagen were increasing every year. Every year there were number of new cars were getting released from the group. There are nine different brands under the Volkswagen groups - they are Volkswagen, Audi, SEAT, Skoda, Bentley, Volkswagen Commercial Vehicles, Lamborghini, Bugatti and Scania. The high standard that were maintained by the group were recognized globally which has led to create its brand image and reputation for quality. The pricing strategy of Volkswagen has also assisted Volkswagen to increase its high brand value. The Volkswagens global market campaign helps in consumers perception of good values. Volkswagen launched Citi Golf in South Africa in the low budget car. The car was an entry level vehicle. However, being a low budget car it was getting difficult for Volkswagen economically manufacture this car. Due to which Volkswagen stopped it manufacture and stopped bringing these car in the market. The company used all kind of marketing tools such as viral marketing as well as the social media marketing to make the marketing campaign successful of Goodbye Citi Golf. This campaign was very emotional campaign for all the people living in South African. Being one of the longest served cars for 25years, people were personally associated with this car. The campaign used all the mode of media to ensure that all the people around the country can view the journey of Citi Golf live or through the videos. There were videos posted on Youtube, blog were written about the car and its journey. The Marketing also made a website dedicated to this campaign to ensure that everyone can be a part o f this campaign. This campaign helped Volkswagen in creating a brand loyalty among the people (Subramani and Rajagopalan, 2003). 4. A marketing manager looks after the marketing department of the organization. The marketing manager coordinates all the marketing activities for any product or service. They are one who identifies the potential customers, developing market research and designs all the marketing campaign. To design an effective marketing campaign of a product or a service, the manager needs to research demographics, various trends and execute the plan accordingly. All these kinds of advertisements online or offline print or verbal are the executed with the approval of the marketing manager. Every marketing plan should be different from other marketing plan, whether it is being designed for the existing user or for the new users. These marketing campaigns are the one which attracts the new customers to introduce any product or service. The manager need to use their experience of marketing and research as it directly affects the business in terms of sales (Moorman and Rust, 1999). There are several roles that a marketing manager needs to fulfill. They are: Managing all the marketing activities for the company. Developing the marketing strategies for the company according to the company objectives and goals. Create and publish all the marketing material according to the marketing plan. The responsibility of sales and marketing of any product or service is of marketing manager. To ensure that all the relevant company functions are informed about the marketing objectives of the company through an effective internal communication. Analyzing the potential and strategic partner relationships for the company marketing. Analyzing the competition in the market and their activities. Preparing or planning the online and print marketing campaigns for the company. Sales are also in scope of work of marketing manager. The manager along with his team needs to ensure that all the marketing plans should be effective enough achieve the sales targets of the organization (Richey, Kiessling, Tokman, and Dalela, 2008) In the larger firms such as a marketing manager along with their team would be segregated in their different line of cars. There would a marketing team who would be responsible for the marketing and sales of budgeted car, for medium ranged cars and one for luxury cars. Each team would be responsible for advertising the product in the marketing and ensuring that their product can stand out in the market among the products of competitors. The team also needs to check that the all the marketing plans are being executed as per the plan that was designed so that the sales rates can be increased (Williams, 2014). In the Goodbye Citi Golf, The marketing was given to long time marketing partner of Volkswagen. The marketing manager had to ensure that the companys objective of identifying its potential customer should be fulfilled with the marketing campaign that is designed for it (Anderson He, 2015). The team ensures that all mode of marketing are involved including the social media. 5. The car was one of the bestselling cars and the marketing team wanted that the whole country should get a chance to say goodbye. The car was specially designed for the South African people according to their demand and economic status. Social media was used by Volkswagens team to communicate not only with all their past customers but also to their potential customers. Volkswagen wanted to increase the potential influence of social media marketing and proving it to be a unique marketing campaign. The marketing was done through social media were Facebook, twitter and Youtube. The entire journey of Goodbye Citi Golf was covered by few sites (Yong Heng, 2013). The coverage of the event done through social media was a perfect chance to create a stronger brand image in the mindsets of potential customers (Saravanakumar and SuganthaLakshmi, 2012). There are lots of benefits of social media marketing for a brand to build its image among their customers. As per research, there are more than 51% of facebook fans and 67% twitter followers get attracted towards the brand and are most likely to buy the brands that they follow. The social media platform helps the companies to build a trust among their customers. People only buy the things from the brand that they trust. Trust, perceived usefulness of a product and intend to buy are directly correlated to each other. The trust perceives the product as useful which indirectly influences the buyer to intend to buy. Social media marketing helps in increase in brand recognition and also in enhancing the image of brand through the strong marketing plan and review that are provided by the other related customers. It also influences the purchase decision of any product, as all the benefits are listed on the blogs that are easily available online. It can also help in increasing the customer e ngagement through various contests available and few related blog that are being posted by the companies (Scott, 2015). With the same motive, the marketing through GoodBye Citi Golf was designed. This campaign is an example of how public relations can be used to create more or less publicity for free. There were several social media marketing tools were used to bring in the attention of all their existing and potential customers such facebook post, videos and blogs. These social media tools had the higher credibility in spreading the message loud and clear with no much of the cost that is needed. Reference Anderson, P.M. and He, X. Consumer behavior in East/West cultures: Implications for marketing a consumer durable. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 3-8). (Springer International Publishing, 2015) Claiborne, C. B., and M. Joseph Sirgy. "Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research." InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, pp. 1-7. (Springer International Publishing, 2015). Goh, Khim-Yong, Cheng-Suang Heng, and Zhijie Lin. "Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content." (Information Systems Research 24, no. 1: 88-107, 2013) Helm, S. Viral marketing-establishing customer relationships by'word-of-mouse'.(Electronic markets,10(3), pp.158-161, 2000) Hoffman, D.L. and Fodor, M. Can you measure the ROI of your social media marketing?.(MIT Sloan Management Review,52(1), p.41, 2010) Jurvetson, S.,. What exactly is viral marketing.(Red Herring,78, pp.110-112, 2000) Moorman, C. and Rust, R.T.. The role of marketing.(The Journal of Marketing, pp.180-197, 1999) Richey, R.G., Kiessling, T.S., Tokman, M. and Dalela, V. Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance.(Industrial Marketing Management,37(4), pp.394-406, 2008) Subramani, M.R. and Rajagopalan, B.,. Knowledge-sharing and influence in online social networks via viral marketing.(Communications of the ACM,46(12), pp.300-307, 2003) Scott, D.M.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. (John Wiley Sons, 2015) Saravanakumar, M. and SuganthaLakshmi, T. Social media marketing.(Life Science Journal,9(4), pp.4444-4451, 2012) Wilson, R.F. The six simple principles of viral marketing.(Web Marketing Today,70(1), p.232, 2000) Williams, P. "Emotions and consumer behavior." (Journal of Consumer Research 40, no. 5: viii-xi, 2104)

Sunny days free essay sample

My restless roaming spirit would not allow me to remain at home very long. One day I will travel the world, leaving a trail of memories behind me. We will write a custom essay sample on Sunny days or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I will capture the true beauty of the earth we live on. Everyday we wait is another day we wont get back. Think of all those hours you have wasted the days where youve Just sat on a couch all day. Sometimes youve Just goat get up and try things. The world Is waiting for you patiently. One day you will have to stop hating who you are.Beauty Is not In the face, but the light in the heart. Dont let people change you. This Is your life. Are you who you want to be? Any road will take you somewhereMy restless roaming split would not allow me to remain at home very long. One day I will travel the world, leaving a trail of memories behind me. I will capture the true beauty of the earth we live on. Everyday we Walt Is another day we wont get back. Think of all those hours you have wasted the days where youve Just sat on a couch all day.Sometimes eve just goat get up and try things. The world Is walling for you patiently. One day you will have to stop hating who you are. Beauty Is not In the face, but the light In the heart. Dont let people change you. This is your life. Are you who you want to be? Any road will take you somewhereMy restless roaming spirit would not allow me to remain at home very long. One day I will travel the world, leaving a trail of memories behind me. I will capture the true beauty of the earth we live on. Everyday we wait is another day we wont get back.Think of all those hours you have wasted the days where youve just sat on a couch all day. Sometimes youve Just goat get up and try things. The world is waiting for you patiently. One day you will have to stop hating who you are. Beauty is not in the face, but the light in the heart. Dont let people change you. This is your life. Are you who you want to be? Any road will take you somewhereMy restless roaming spirit would not allow me to remain at home very long. One day I will travel the world, leaving a trail of memories behind me.I will capture the true beauty of the earth we live on. Everyday we wait is another day we wont get back. Think of all those hours you have wasted the days where youve just sat on a couch all day. Sometimes youve Just goat get up and try things. The world is waiting for you patiently. One day you will have to stop hating who you are. Beauty is not in the face, but the light in the heart. Dont let people change you. This is your life. Are you who you want to be?